La Paz Group partnered with Economic Competitiveness Group on a project funded by IADB to support the development of several economic clusters in Mendoza, with La Paz Group focused on the development of the adventure and rural tourism clusters, complementing the alpine and wine clusters that already thrive locally. The adventure tourism attractions in the region are significant, if nascent; the culinary and agricultural attractions are also world class. Stakeholders connected to these adventure and rural tourism attractions have developed a collaborative strategy to integrate into the broader market segments in order to create a more robust destination.