Concept
We advise destinations and investors on the key concept of how to leverage the economic power of tourism’s fastest growing specialty segments—nature, culture and adventure—by focusing on affluent clientele whose premium spending on vacations support the social development and ecological conservation of the host communities.
Strategy
Our portfolio of Integrated Strategy and Marketing services includes:
- Primary and Secondary Marketing Research
- Consumer Ethnography
- Branding & Promotional Strategies
- Marketing Communications and Public Relations
- Development and Implementation of Responsible Tourism
- Mission Statements, Policies, and Strategies
- Innovation/Opportunities Identification
- Public Awareness and Advocacy
- Development of Nature and Culture Conservation Programs
- Crafting of Environmental & Social Sustainability Annual Reports
Planning
We provide NGOs, governments and private sector investors with the conceptual framework, strategy, and related planning tools to develop sustainably. Our portfolio of planning services includes:
- Pre-feasibility & Feasibility Studies
- Investment Analysis
- Environmental, Cultural, and Social Impact Assessment for Tourism Development
- Sustainable Tourism Strategic Planning
- Community & Rural Revitalization Strategy
- Development of Thematic Tourism Itineraries, Tourism Sites, Infrastructure, Attractions, and Customer Experiences
- Attractions & Interpretation Development (Planning, Design and Production of Interpretive Media)
Management
In addition to our core team we have access to a global network of world class resort and conservation project managers to provide the following property management services:
- Operations Management for Resorts & Conservation Areas
- Operational Reviews and Improvement
- Market Planning, Forecasting, and Revenue Management
- Financial Management (Uniform System of Accounts)
- Capital Formation for Development and Expansion
- On-going Training and Education of Local Workforce
- Regional and Community Mapping and Visioning
- Land-use Management of Protected Areas and Buffer-Zones
- Recovery Strategy Development and Implementation
- Implementation of Certification Standards Compliance Systems
- Management of Community Sustainability Programs
Education
We develop seminars for industry professionals. Topics covered:
- Trends and Best Practices in Sustainable Tourism
- Sustainable Tourism Development
- Conservation-based Competitiveness
- Natural and Cultural Heritage Tourism
- Hotel Environmental Performance Improvement
- Sustainable Tourism Marketing Research
- Influencing Consumer Behavior Change
- Coastal and Marine Ecotourism
- Tourist Guide Training Curriculum Development
- Introduction to Micro-finance
- Environmental Management for Destinations and Resorts
- Triple Bottom Line Implementation
Heritage Conservation
Cultural assets being significant in the development of destination branding strategies, La Paz Group staff includes scientific, historical, and cultural heritage experts with know-how and experience in fields ranging from business strategy development to museology.
- Development of scientific and cultural institutions and attractions
- Mobilization of worldwide Science & Technology expertise
- Scientific and cultural mediation
- Development of scientifically-accurate “edutaining” concepts
- Program audit and assessment
- Feasibility-studies and business planning
- Sustainable exhibition development
- Development and execution of conservation & restoration programs
- Institutional and corporate communication through Science, Culture, and Arts projects
- Development of strategies and grant applications targeting international funding agencies